The Open Finance Power for Brazil
at Belvo
2023 - 2024
Context & Opportunity
Brazil's Central Bank launched Open Finance—a groundbreaking initiative designed to democratize the financial ecosystem by fostering innovation, increasing competition, and delivering superior financial products to consumers. This regulatory shift created both an opportunity and a complex design challenge.
Our challenge
Transform our existing compliant widget into a scalable and trustworthy solution that can serve multiple use cases while meeting Brazil's Open Finance regulations, and also position our solution to capitalize on Brazil's financial transformation and establish design patterns that can scale globally as the initiatives from our customers expand.
My role
Research & regulation analysis to set the grounds for the project, and product design strategy to define trustworthy and flexible components for different brands.
Strategic design implementation
A systematic approach enabled controlled, phased product releases while maintaining quality standards in our widget that was already in production for the past year.
Impact
All numbers can be seen and consulted by all citizens on the Open Finance Portal.
Learnings
Flexibility with the regulation: new rules and definitions made our work scale to new use cases, easily.
Perform a/b tests was key to the flow constraints that we have in place and to not hurt customers' conversion.
Get to know all our customer journeys, different scenarios, and end-users help us understand how the regulation and the product need to adapt to each of them.
As the Open Finance environment keeps evolving, our product as well needs to follow and keep improving regularly.